Veganuary Cooking Challenge

Learn the methods, structures, and fundamentals real chefs rely on, so your family doesn't die of boredom from having the same "OK" meals forever.

Choose the free program, or upgrade for the premium tier with 5 live sessions + full class recordings.

Students enrolled in this MONTH-LONG COOKING PROGRAM

Torn paper reveals "Featured in:" alongside logos from The New York Times, Vegetarian Times, Food Network, PBS, New York Magazine, VegNews, and Gothamist-all celebrating the delightful art of crafting the perfect vegan bento.

Text graphic reads: "HERE'S EXACTLY WHAT TO EXPECT:" with "HERE'S" in bold red letters and the rest in bold black letters over a beige tape background-perfect for highlighting our Tofu Cooking Class details.

Golden fried cauliflower florets are topped with pomegranate seeds and served on a creamy green sauce, making this Veganuary-friendly dish a vibrant choice, presented in a white bowl with a decorative circular border.

Get inspired and overcome your kitchen fears:

Receive daily recipes with tons of cooking tips, tricks, and hacks included. You will gently be encouraged with guidance to move a little bit beyond your comfort zone into the exciting, healthy world of compassionate cooking.

Get personal guidance and feedback from an acclaimed professional chef:

Chef Adam Sobel will be available to you throughout the month for personal cooking mentoring, to answer your questions, and to help you with workarounds for any dietary restrictions you might have.

Connect with a massive support group of vegan cooks:

You'll gain special access to a private Facebook group where Chef Adam Sobel and a thriving community of thousands of cooks come together to support, learn, and grow. It's a welcoming, judgment-free zone where we uplift each other, celebrate achievements, and make gains on our shared culinary journey.

Save My Spot - I'm Ready!

⭐️⭐️⭐️⭐️⭐️ "Hands down the best FREE vegan program I've ever taken!"

Text image that reads: Not just a pile of random recipes, but understanding what the heck to cook your family during Veganuary to help them move towards plant-based food too! In bold, distressed black font on a light background.

Text reads: These folks took my Veganuary program & loved the daylights out of it! with a curved arrow pointing left under the text. The light grey background features bold black ink splatter effects for that extra Veganuary flair.

Close-up of a textured concrete wall with subtle grunge pattern, perfect for backgrounds or design elements.

Text graphic reads: "HERE'S HOW IT WORKS:" with "HERE'S" in red, "HOW IT WORKS" in black, and a red arrow pointing left-a distressed, cut-out style perfect for promoting a Tofu Cooking Class.

Starting January 1st, I'll send you a daily recipe and tips by email.

If you sign up late- DON'T STRESS! I'll still send you a month of recipes starting the day you join.

Beginner-friendly - if you can boil water, you can do this.

Regular ingredients - no scavenger hunts for obscure groceries.

Teach Me Your Vegan Cooking Secrets!

Stop using store-bought pre-made things that suck and are expensive!
Get real skills that actually work and start your new year off on the right foot!

Veganuary Cooking Challenge

Hark! It's me Adam Sobel

I created a seriously popular vegan food truck, cookbook, and adorable family. and Now I am sharing all my juicy delicious secrets with you