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About

grey concrete texture

About Chef Adam Sobel

& The Cinnamon Snail

A man smiling in front of a food truck offering online vegan cooking classes.

What I love sharing on this site:

📖 Vegan recipes and cooking tips enjoyed by beginner and advanced cooks alike! My website is visited by home cooks, and culinary professionals from all around the planet.

🥰 A custom vegan meal planner! I created an easy-to-use tool called the Clean Plate Club that helps you cook the meals of your dreams.

📼 A massive library of all of my recorded plant-based cooking classes.

🐴 All the secret stuff about Galactic MegaStallion, the weird sequel to Cinnamon Snail I quietly launched in 2023.

📧 An email newsletter where I share with you new recipes, resources, and information about upcoming pop-ups!

🔪Vegan University, where you learn essential techniques, and recipes, and connect with other cooks from around the world who are raising the standard of plant-based cooking, and moving global food culture towards nonviolence.

Cinnamon Snail food truck.
street vegan by adam sobel.

The Cinnamon Snail Cookbook

I wrote this book, and it's jam-packed with people's favorite dishes from my food truck. There are also a ton of wacky stories from my adventures serving food on the road.

Grab Your Copy Today!

I'VE CONTRIBUTED TO THE FOLLOWING BOOKS:

  • home cooking 101 how to make everything taste better.
    sm

    Buy it on Amazon

  • Living the farm sanctuary life with Adam Sobel by Gene Bauer.
    living the farm sanctuary life

    Buy it on Amazon

  • Adam Sobel creates vegan dishes that are so delicious, you won't believe they're animal-free.
    you wont believe its vegan

    Buy it on Amazon

  • Adam Sobel, the chef and author, presents a truck food cookbook featuring 150 recipes inspired by America's best restaurants on wheels.
    food truck cookbook

    Buy it on Amazon

  • Adam Sobel's take on the cover of new york street food.
    ny street food

    Buy it on Amazon

  • New York LA cart stories from the best food trucks featuring Adam Sobel.
    ny best food trucks recipes

    Buy it on Amazon

  • Adam Sobel's food truck road trip cookbook.
    foodtruck road trip

    Buy it on Amazon

Youtube video

Can I use your photos or recipes on my website/blog?

I'm flattered! Thanks for checking with me. You may use ONE photo from any recipe you would like to feature. Instead of republishing the recipe on your site, please link back to my recipe, and if you can, also include a link to my homepage (https://cinnamonsnail.com/). 

If you would like to feature any more comprehensive content, reach out to chat with me about it. Who knows? Perhaps I'm an approachable and reasonable guy!

Chef Adam Sobel's Professional Career in a Nutshell

1999 - I started cooking professionally

in 1999 to learn how to cook better food for my vegan girlfriend (now my wife).

2001 - I became vegan

on the day our first daughter was born. Here is a podcast interview where I talk about that experience.

2008 - I cooked A LOT

I cooked a whole gaggle of vegan and vegetarian restaurants until I made the leap to create my own thing.

2008 - I launched The Cinnamon Snail

on Valentines Day. It was the country's first organic vegan food truck! Here's a little article about us opening.

2011 - I won the Maker's Mark challenge

for my Vanilla Bourbon Creme Brûlée donuts.

December 2012 - Hurricane Sandy ravaged the East Coast.

Our generous customers donated to a fund to make it possible for us to provide about a month of free hot vegan meals, and charging stations to the worst affected neighborhoods. Here is a feature in VEGNEWS about our relief efforts.

2013 - Donut Showdown

The day after catering over 1300 different family's fully vegan thanksgiving dinners, I was flown out to Toronto to film Season 1, Episode 2 of The Cooking Channel's Donut Showdown.

2014 - #1 Highest-rated place to eat in NYC

The Cinnamon Snail was the #1 highest-rated place of any kind to eat in NYC and the #4 highest place of any kind to eat in the entire USA on yelp.com.

2014 - Sara's Weeknight Meals

I was featured on Sara's Weeknight Meals with adorable (and very tiny) Sara Moulton.

2014 - Vendy Awards

My team and I took home the Vendy Cup at the 2014 Vendy Awards. This was a BIG DEAL to me. We competed against to top non-veg food trucks at an event that is all about street-meat, and the judges were blown away by our vegan food. This was a dream come true for me!

November, 2014 - New York Times Dining Section

My rosewater toasted pistachio cake donuts with cardamom glaze (a variation of my apple cider donut recipe) was featured on the front page of the New York Times Dining Section.

2015 - My Cookbook

Street Vegan was published by Clarkson Potter. We ran the food truck at the book launch and
it was crazy!

2015 - A Google Talk about vegan food

I was hosted at Google's NYC headquarters to give a Google Talk about vegan food and my adventures in the food truck underground.

2015 - Closing our truck...

2015 wasn't all rosy. Here is a story in the Wall Street Journal about why we had to shutter our food truck business that year. Luckily it wasn't the end of the road, but it sure seemed that way at the time.

2016 - Brick and Mortar

I opened my first brick and mortar location just in front of Madison Square Garden in the Pennsy Food Hall. It was a huge success!

2016 - Inception Donuts

I created "Inception donuts"  which went more than a little bit viral.

2016 - Huffington Post Interview

Huffington Post did a lengthy and fun interview with me.

2016 - Quick Serve

QSR magazine did a feature on me and my perspectives on the fast-casual dining industry.

2017 - A Second Location

I opened a second location by Wall Street in 2017.

2017 - James Beard House

I was featured as a guest chef at the prestigious James Beard House for their first night ever featuring a vegan menu.

2017 - Marketing4Restaurants Podcast

I talked about business and marketing on the Marketing4Restaurants podcast.

2020 - Pandemic Changes

Right as the pandemic hit, I closed the doors for my restaurants and food trucks. The timing was actually really graceful for me, because as my kids were growing, I really wanted to switch gears and work more locally to where I was living. Here is a very sad (to me at least) article the Asbury Park Press did about the closures.


Vegan empanadas take over the galaxy

I launched a line of vegan empanadas and croissants which were shipped everywhere in the USA!

2021 - Online Cooking Classes

I started offering my first online vegan cooking classes.

2022 - It's Over 3000!!

My cooking classes had been taken by over 3000 students, and I started offering a membership program to make the classes even more affordable to a wider audience.

2023 - This Recipe Blog

After decades of people begging me to do it, I finally launched a recipe blog. I didn't realize how much I would absolutely love to share more detailed writing on cooking!

2024 - Vegan University

I launched Vegan University, an online vegan community and cooking school. The mission is to move global food culture more rapidly towards nonviolence, by helping people all around the planet become masters of plant-based cooking.

June 2024: Galactic MegaStallion Season Two!

A new year, with a new exciting theme, vegan Malaysian, vegan Filipino, and vegan Idonesian bangers.

August 2025: I hack into the mainframe!

I was honored to find myself invited to speak about how I launched Galactic MegaStallion using codes, cyphers, and nefarious techniques at the 2600 HOPE_16 hacker convention. Not sure I am qualified for that audience, but you can check out my talk here.

June 2026: Clean Plate Club

I built an easy-to-use vegan meal planner tool, tuned to your budget, your schedule, and what you actually like to eat!

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Jam-packed with resources to help you transition to a vegan lifestyle.

I have recorded vegan cooking classes covering a broad range of topics, and a very affordable membership that includes all of my live upcoming classes and many other perks. 

I share tips, techniques, and information on modifications is as to my recipes. All of the recipes on my blog have been used professionally, or developed by me exclusively for the site.

I test them all as often as it takes to ensure they work consistently and deliciously for you. I also have a supportive little gang of recipe testers and proofreaders who make the recipes to ensure the recipes perform perfectly in other people's kitchens using different equipment.

There is something for every skill level, from beginner to advanced, for people who don't even know what nooch is, to the level 5 vegans out there (we don't eat anything that casts a shadow)… I have quite a few great gluten-free recipes as well as plenty of sattvic vegan dishes. 

My taboule, Korean cucumber salad, cig kofte, and tahini recipes are recipes that don't require any cooking and are easy, fast, and nourishing. I have a complete guide on making perfect seitan, and the step-by-step photo guide makes a fairly advanced process attainable for everyone. Imagine making plant-based old-fashioned apple cider donuts, or creme brûlée?

You can find the recipes on this website! Dim sum masterpieces such as chee cheong fun, or kimchi fried rice, which happens to be naturally gluten-free and an easier way to make vegan butter chicken without sacrificing quality or taste are just a click away. And whatever you do, don't miss the really easy and delicious tofu katsu - tis' my favey!

Chef Adam Sobel. Goofball. Dog Lover.

I am a Hare Krsna. 

I am a devout bhakta, and strictly follow the four regulative principles, and chant Harinam Japa daily. I love studying shastra, particularly the Bhagavata Purana. I faithfully serve Jagannatha, Baladeva and Subhadra who were entrusted to my wife and me by some fellow disciples of our Guru Maharaja after our marriage in Puri. 

About my family

I started cooking vegan food before I was vegan after I met Joey, the woman who would eventually become my wife. She basically lived on French fries and canned soup, and I was determined to learn to cook so she would eat better. Along the way, I became vegetarian.

I went vegan on the day of my first daughter's birth on September 22nd, 2001. My kids were both home-birthed, homeschooled, and vegan since birth. I greatly support people who take a natural, intuitive, and loving approach to family life. If you ever want to talk about raising vegan kids, contact me at adam@cinnamonsnail.com, and my family will be happy to support you.

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F.A.Q.

Are you the Chef Adam Sobel I've seen on the Food Network?

Perhaps! I have been on a couple of Food Network shows over the years, such as Eat St. and Donut Showdown. However, I bet you are comfusing me with the other Chef Adam Sobel!

That's right. There's a completely different Adam Sobel out there who's also a chef, and has arguably become a lot more well know than me. That Chef Adam Sobel is an acclaimed non-veg chef and partner at MINA Group, known for his work at restaurants like Bradley Ogden in Las Vegas, Guy Savoy, and Bourbon Steak. His career includes over 14 years leading MINA Group's culinary vision and recent ventures like Sorelle in Charleston, SC.

But here's what's funny:

For YEARS him or I have been featured in publications, or spoken at events and the promoters/writers have pulled the wrong one of our bios or photos off of the internet. One time, I spoke at a Vegfest and was intoduced as the "King of Porc." LOL. That was a little akward... That other Chef Adam Sobel was given that title during the Aspen Food and Wine Festival in 2014. Thank goodness that wasn't me.

I even had his dad call me somehow by mistake one time. I tried to play along, but I think he knew he had the wrong guy.

Actually there's another Adam SOBEL (omg there's do friggin many of us!) who's a pretty famous meteorologist. He came to my restaurant once and gave me a copy of his book "Storm Surge". I jokingly gave the book away to someone, telling them I wrote it, and they were like "Adam, I had no idea you went to M.I.T." (little did they know I'm kinda dumb and barely crawled my way out of public highschool with a C- average...)

Why did the Cinnamon Snail close?


I closed down our food trucks and restaurants when the pandemic hit in March 2020. We gave away all our food and inventory to support New Yorkers who were concerned about food scarcity as lockdowns started, and the future seemed scary and uncertain.

The transition was graceful, and I was able to spend a couple of years planning a new local small vegan venture in NJ. I also started an online vegan culinary program and sharing recipes online, which has been rewarding beyond my wildest dreams.  

During the pandemic, I had time to reflect on how growing The Cinnamon Snail into a fairly large company with over 60 full-time employees had made it harder for me to do what I loved most - directly cooking for people.  Scaling my business down to something I could largely handle on my own has made my life much less stressful, and I have still found ways to apply my talent for food to help more people stop eating animals. Many thousands of people have now taken my online vegan cooking classes. I spend more time creating recipes for other people's food businesses, ensuring there is more great quality vegan food being served all around the planet.

Why isn't the Beastmode Burger Deluxe in Street Vegan?

My cookbook Street Vegan was written and edited before we started regularly serving one of the most popular menu items I ever created. The Beastmode Burger was a bourbon bbq sauce grilled ancho chili seitan burger with jalapeño Mac n cheese, smoked chili coconut bacon, arugula, and chipotle mayo on a grilled pretzel bun.

If you want to learn how to make the burger, the recipe is included in the Vegan Burgers and Fries Workshop which is available on my classes page.

My Newest Recipes

  • A slice of vegan pumpkin cornbread topped with spiced whipped butter, pecans, and pumpkin cubes sits on a decorative plate.
    Vegan Pumpkin Cornbread with Cinnamon Pecan Butter
  • A fork holding a vegan pumpkin mac and cheese topped with crispy bacon, herbs, and grated cheese, with a blurred casserole dish in the background.
    Vegan Pumpkin Mac and Cheese with Bacon & Sage
  • A hand holds a colorful roasted pumpkin salad with leafy greens, baked pumpkin, walnuts, dried cranberries, and fresh herbs on a patterned plate, with a fork ready to eat.
    Roasted Pumpkin Salad With Candied Pepitas & Apple Cider Vinaigrette
  • A bowl of creamy butternut squash hummus garnished with herbs, pumpkin seeds, and olive oil, surrounded by toasted bread slices and salad on a rustic wooden table.
    Roasted Butternut Squash Hummus Recipe
  • A person pours sauce over a sliced, baked Hasselback butternut squash topped with breadcrumbs, nuts, and crispy sage, served on a white dish.
    Maple Miso Hasselback Butternut Squash
  • Creamy mashed cauliflower topped with melted butter, chopped chives, cracked black pepper, and fresh thyme, served in a bowl.
    Garlic Mashed Cauliflower
  • A bowl of creamy orange mashed butternut squash topped with chopped parsley, sesame seeds, and herbs, served in a floral-patterned dish.
    Maple-Tahini Mashed Butternut Squash
  • A bowl of creamy chipotle butternut squash soup garnished with cilantro, crispy strips, lime, and chunks of seitan and vegetables, with a spoon on the side.
    Chipotle Butternut Squash Soup with Seitan and Tortilla Strips
Torn paper scraps with various vegetarian and vegan-related words and symbols, including mentions of online vegan cooking classes.

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👋 Say hi on social!

Follow me on facebook, or instagram
for more recipes.

  • Instagram
  • Facebook

Hark! It's me Adam Sobel

I created a seriously popular vegan food truck, cookbook, and adorable family. and Now I am sharing all my juicy delicious secrets with you
  LEARN MORE

Autumnal Veggie Vibes

  • Close-up of creamy vegan butternut squash macaroni and cheese topped with golden-brown roasted squash and a crispy breadcrumb crust, with a serving spoon lifting a portion from the dish.
    Vegan Butternut Squash Mac and Cheese Recipe
  • A close-up of a slice of vegan shepherd’s pie with rich brown gravy being poured over the mashed potato topping, revealing layers of savory ground meat and vegetables on a plate.
    Vegan Shepherd's Pie Recipe
  • A bowl of creamy mashed potatoes topped with mushroom bourguignon containing chunks of mushroom, carrots, pearl onions, and fresh herbs, garnished with chopped chives.
    Mushroom Bourguignon Recipe
  • Close-up of a glazed roast vegan ham garnished with fresh herbs, accompanied by caramelized pineapple slices on a wooden board.
    Maple Mustard Glazed Vegan Ham Recipe
  • A sliced vegan turkey roast, garnished with fresh herbs, on a wooden board. Several sprigs of rosemary and a small bowl of sauce are visible in the background.
    Stuffed Vegan Turkey Roast with Crispy Skin
  • A baking dish filled with vegan cornbread stuffing, featuring chunks of cornbread, cranberries, pecans, and celery. A metal serving spoon rests on the dish. A small bowl with dipping sauce is nearby.
    The Best Vegan Cornbread Stuffing Recipe
  • A close-up of a Vegan Apple Muffin topped with apple pieces and cinnamon, with an apple and a cinnamon stick in the background on a metal cooling rack.
    Easy Vegan Apple Cinnamon Muffins
  • A bowl of creamy brown roasted mushroom soup with chunks of mushroom garnished with fresh parsley and cracked black pepper, served with a slice of bread on the side.
    Roasted Mushroom Soup (Creamy without Dairy)
  • A colorful butternut squash salad with mixed greens, sliced figs, roasted squash rounds, pecans, and a drizzle of dressing, served on a white plate with a spoon.
    Butternut Squash Salad Recipe
  • Golden-brown vegan mushroom Wellington on a rectangular plate, garnished with fresh herbs. Surrounded by mushrooms, silverware, a pepper shaker, and a folded orange napkin on a light purple surface.
    The Best Vegan Mushroom Wellington Recipe
  • A slice of vegan pumpkin cheesecake on a plate, topped with a scoop of vanilla ice cream and sprinkled with cinnamon. The cheesecake has a brown crust and a creamy orange filling.
    Easy Vegan Pumpkin Cheesecake Recipe
  • A serving of vegan apple crisp topped with a scoop of vanilla ice cream and sprinkled with cinnamon, presented on a decorative floral plate.
    Easy Vegan Apple Crisp Recipe

Eat my entire cookbook, or at least make the recipes within...

🙋‍♂️ Fan faves

  • A bowl of stir fried Thai basil eggplant garnished with chili pepper slices, thai basil leaves and scallions in a bowl with a fork.
    Thai Basil Eggplant
  • A bowl filled with Soslu Patlican and herbs.
    Soslu Patlican Yemegi (Turkish Eggplant Recipe)
  • A close-up of a Vegan Sushi Bake topped with diced cucumbers, seasoned tofu, and two types of vegan mayo. Two black and red chopsticks are placed on the side of the bowl.
    The Best Vegan Sushi Bake Recipe
  • A bowl of Aloo Gobi garnished with cilantro, green chilies, chopped onions, and sev, with a fork on the side.
    Aloo Gobi Recipe (Indian Cauliflower Potato Curry)
  • A vietnamese vegan banh mi sandwich on a cutting board.
    Vegan Banh Mi Recipe (Vietnamese Tofu Sandwich)
  • A glass jar dripping with korean bbq sauce with a spoon in it on a white wooden surface.
    Easy Korean BBQ Sauce Recipe (Gochujang Barbecue Marinade)
  • A bowl filled with red Adobo Sauce with chipotle peppers, garnished with cilantro, placed on a wooden surface near some tortilla chips and lettuce leaves.
    Chipotle Peppers in Adobo Sauce Recipe
  • Bulgur Pilavi garnished with fresh parsley leaves in a white bowl.
    Bulgur Wheat Pilavi (Turkish Cracked Wheat Pilaf)
  • A glass jar filled with homemade habanero salsa, accompanied by a lime slice and a whole tomato, set on a rustic kitchen countertop.
    Spicy Roasted Habanero Salsa Recipe
  • Korean cucumber salad in a white bowl with chopsticks and kimchi on the side.
    Korean Cucumber Salad Recipe (Oi Muchim recipe)
  • A bowl of Ginataang Kalabasa with bread on the side.
    Ginataang Kalabasa Recipe (Filipino Coconut Milk Stew)
  • A bowl of Persian rice garnished with pomegranate seeds, cilantro, whole cinnamon sticks, raisins, and pistachios.
    Persian Rice Recipe (Jeweled Rice Pilaf)

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