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I started serving this gochujang seitan sandwich back in 2017 when we had a location near the New York Public Library. Super famous cookbook author and restaurant owner Chloe Coscarelli came a bunch of times for this very sandwich, which she adored. Get ready to upgrade the heck out of your vegan sandwich lifestyle with double-dredged, golden-fried seitan cutlet glazed in a spicy-sweet gochujang glaze, stacked with kimchi, sriracha mayo, baby arugula, and pickled onions on a grilled pretzel bun!


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Let's do a quick gochujang 101 for those who haven't met this absolute baddie of an ingredient yet. Gochujang is a fermented spicy, sweet, and thick Korean chili paste made from red chilies, rice, and soybeans, and it's been a staple in Korean cooking basically forever. I use it to make Korean BBQ sauce, vegan Korean pigs in a blanket, and I'm all about spooning some onto my easy vegan kimchi fried rice to bring it up a whole bunch of notches.
The whole sandwich inspiration gets stacked with fresh peppery arugula, fish-free kimchi (which is slowly fermented and funky and 200% incredible), and some quick-pickled onions that come together in like 15 minutes and are a miracle of nature for jazzing just about anything up. Every single component (especially the delicious gochujang marinade) showed up to work today and there are definitely no slackers on this plate.
Jump to:
🥰 Why you'll adore this vegan Korean sandwich recipe
🌶️ The Spice Hits Different: Between the gochujang glaze, the gochugaru in the crust, and the sriracha mayo, this sandwich brings flavorful and complex heat that's layered and craveable, more than just "my face is on fire. Goodbye."
🍞 Stupidly-Satisfying Crunch: I took the double-dredge technique straight from my vegan fried chicken recipe because darling I did not invent perfection just to leave it sitting in one dish. It holds its crunch even after getting glazed in sauce.
⏱️ Way Less Annoying Than It Looks: Most of this is just throwing things in a bowl and whisking. The pickled onions are in there doing the Lord's work completely unsupervised.
✅ Tested and Approved Worldwide: I've got a small army of recipe testers (1,000+ of them) spread across the globe, and like all of my vegan Korean recipes, this one was tested the heck out of by them before I shared it with ya.


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🥪 Gochujang Seitan Sandwich Ingredients

Gochujang
Gochujang is fermented chili paste that brings heat, umami, and a subtle sweetness to the sauce. A lot of the ones available at Asian grocery stores are sneaking high-fructose corn syrup in there like we wouldn't notice, so I grab the one from Trader Joe's which is a cleaner, still stupid-yummy, and doesn't require a degree in chemical engineering to read the ingredient list.
Sambal oelek, Thai sweet chili sauce, or chili garlic sauce mixed with a little miso and sugar can get you close-ish if you can't get gochujang in your 'hood.
Vegan Mayo
If you want to get as close as possible to how we built this at our actual Wall Street and Bryant Park locations, go find my vegan kewpie recipe on the blog because it has more umami and flavor than your average vegan mayo.
Otherwise, Vegenaise will totally get the job done and so will whatever random vegan mayo is vibing in your fridge right now.
Sriracha
I actually have my own sriracha recipe on the blog which came in clutch during the great sriracha shortage era when Huy Fong basically ghosted us all for like 2 years, but if you're buying, Huy Fong is the OG and Ninja Squirrel is also a tasty one. Keep your wits about you tho. Some store-bought srirachas can contain fish stuff, which is weird and mean to fish.
Rice Vinegar
In this great recipe, we are using it to brighten up the flavor of the sriracha mayo and to loosen its consistency a little. Rice vinegar is genuinely my fave for adding a slightly dairy-like acidity to things. I use it in everything from vegan hollandaise, vegan sour cream, to vegan Alfredo sauce. White vinegar and apple cider vinegar can both be subbed in if you can't get your hands on rice vinegar.
The Seitan
Big cutlets of seitan aren't that easy to find pre-made, and even harder to find in amazing quality. Learn to make either my vegan chicken recipe or washed flour seitan, both of which are taught in my homemade seitan masterclass.
Gochugaru
Korean chili flakes bring mild, flavorful heat, subtle smokiness, and a deep red color to the coating. You'll also find it doing heavy lifting in my sundubu jjigae, chipotle seitan breakfast burritos, and vegan shrimp paste. If you can't track it down, Aleppo pepper flakes are your best bet for a substitute, or mix together some ancho chili powder with a pinch of smoked paprika and just a tiny touch of cayenne.
The Buns
Back when we were serving these at our brick and mortar locations, we used lightly grilled Pretzilla pretzel buns, and listen, that slightly sweet, salty, chewy situation was doing THINGS for this sandwich that a regular bun simply cannot explain. However, you can totally serve this on any ol' vegan bun you can find.
The Kimchi
My vegan kimchi recipe is pretty much formulated to work on creations like this and my Korean BBQ seitan. Otherwise, chopped radish kimchi is also pretty bangin' on this.
If you are using store-bought kimchi, obviously just make sure there is no fish in it. Traditional kimchi will almost always contain anchovies or fish sauce.
*See the recipe card at the bottom of the page for exact quantities, nutritional info, and detailed cooking directions.
📖 How to make a vegan Korean fried chicken sandwich
You've come a long way, follow along with these juicy AF photo-guided steps and helpful tips to crush this sandwich on the very first attempt. Or if you're already in the zone, and just need the TLDR, the printable recipe card is waiting for you at the bottom of the page.

Step One
Sweet Child O' Brine:
Place the white vinegar, water, agave nectar, mustard seeds, and salt in a small saucepan and bring to a boil over high heat.
Add the sliced red onion and stir to coat. After 60 seconds, turn off the heat and let the onions sit in the hot brine for 10 minutes. Transfer everything to a container or jar and refrigerate until fully cooled.
Step Two
Oshkosh b'Gochujang:
Place the gochujang, agave nectar, apple cider vinegar, and orange juice in a small saucepan. Warm over medium heat, stirring constantly with a whisk or the tines of a fork.
After 2-3 minutes, when the mixture is hot and fully loosened, remove from heat and whisk until smooth. Set aside.
Step Three
The Mayo Clinic:
Place all sriracha mayo ingredients in a small bowl and whisk until completely smooth and emulsified. Set aside.
Step Four
Batter Day Saints:
Warm the canola oil in a large frying pan over medium-high heat.
Combine ½ cup all-purpose flour with the gochugaru and sesame seeds in a mixing bowl.
In a separate bowl, whisk together the plant-based milk, sriracha, and remaining 2 tablespoons all-purpose flour until smooth.

Step Five
Judge Dredge:
Coat each piece of seitan in the flour mixture, then dip into the wet mixture allowing the excess to drip off. Immediately return each piece to the flour mixture for a second coating to encapsulate the wet batter.
Step Six
Seitanic Panic:
After 90 seconds, when the oil is hot, carefully place the coated seitan into the pan. Fry for 3 minutes per side until golden brown and crisp. Transfer to a wire rack to drain.
✅ Air Fryer Option: Lightly spray the coated seitan with oil and arrange in a single layer in the air fryer basket. Cook at 400°F (205°C) for 8-10 minutes, flipping halfway through, until golden and crisp.
Step Seven
Toastbusters:
Heat a skillet over medium-high heat. Place the buns cut side down on the dry pan and toast for 2-3 minutes until golden brown.
Step Eight
Glazey Susan:
Warm the prepared sauce in the same pan over medium heat for 1-2 minutes, then add the fried seitan cutlets and coat evenly to glaze.

Step Nine
Spready Krueger:
Spread sriracha mayo on the top and bottom buns. Place arugula on the bottom buns. Place the sauced seitan over the arugula. Top with kimchi and pickled onions.

Step Ten
Sammich Headberg:
Close the sandwiches and serve immediately with extra napkins galore.
💡Serving Ideas
Looking for extra fun Korean food accouterments to hook this up even further with? Banchans like Korean carrot salad, Korean marinated cucumbers and Korean scallion salad are absolutely divine either stuffed inside or piled on the side.
Back when we were serving this at our locations, we used to hook people up with either kimchi fries or gochujang tater tots drizzled with chili garlic sauce on the side. People were not ready for how well that worked. Look, you don't HAVE to make them alongside this sandwich, but if you skip them and then feel some kind of way about it later don't come crying to me, mommy bear.
👉Top tips
- Don't Skip the 2nd Flour Dunk: Make sure the flour fully encapsulates the batter around the seitan to give you more complex texture. Don't overhandle it after that second dip and get it into the hot oil immediately.
- Make Sure Your Oil's Super Hot: If the oil isn't properly hot before the seitan goes in, the coating absorbs the oil instead of crisping in it. Flick a tiny pinch of flour into the pan and if it sizzles immediately, you're ready to go.
- Sauce It at the Last Second: Glaze the seitan only when you're fully ready to assemble and serve.
- Use Properly Fermented Kimchi: A lot of store-bought kimchi marketed as vegan is barely fermented and tastes more like spicy coleslaw. Look for one that smells genuinely funky and sour because that tang is what cuts through the richness of the fried seitan and sriracha mayo.
🤷♀️ Recipe FAQs
Yes to both! For air frying, lightly spray the coated seitan with oil, arrange in a single layer in the basket, and cook at 400°F (205°C) for 8-10 minutes, flipping halfway through.
For baking, place on a wire rack over a baking sheet, spray generously with oil, and bake at 425°F (220°C) for 20-25 minutes, flipping once halfway.
The heat level is moderate and adjustable depending on how much gochujang and sriracha you use. Adding more agave or mayo is the perfect way to mellow the spicy flavors if you're not a fan of spicy foods without completely killing the epic rocket ship's worth of flavor.
❄️ Refrigerate
Once assembled, this sandwich is so saucy it won't hold for long! Come on, just eat it fresh already! But…. if you insist on saving leftovers for later, store the fried (but unglazed) seitan separately from the sauce and toppings in an airtight container in the refrigerator for up to 3 days.
🔥 Stovetop Reheating:
Warm a skillet over medium heat with a small drizzle of oil. Reheat the seitan for 3-5 minutes per side until crisp again, then glaze and assemble fresh.
✌️You'll love making these Cinnamon Snail menu items too:

Gochujang Seitan Sandwich Recipe
Ingredients
For the Pickled Onions:
- ⅓ cup white vinegar
- 2 tablespoons water
- 1 teaspoon agave nectar
- ½ teaspoon mustard seeds
- ½ teaspoon salt
- 1 cup red onion thinly sliced
For the Sauce:
- ¼ cup gochujang
- 2 tablespoons agave nectar
- 2 tablespoons apple cider vinegar
- ⅓ cup orange juice
For the Sriracha Mayo:
- ⅓ cup vegan mayo
- 2 tablespoons sriracha
- ½ teaspoon rice vinegar
- 1 tablespoon sesame oil
For the Seitan:
- 1 cup canola oil for frying or cooking spray for air frying
- 3 sandwich-sized cutlets of seitan
- ½ cup all-purpose flour
- 2 tablespoons gochugaru
- 1 tablespoon sesame seeds
- ½ cup unsweetened plant-based milk
- 1 tablespoon sriracha
- 2 tablespoons all-purpose flour
To Assemble:
- 3 pretzel buns or other buns of your choice
- Baby arugula
- ½ cup vegan kimchi
Instructions
- Place the white vinegar, water, agave nectar, mustard seeds, and salt in a small saucepan and bring to a boil over high heat. Add the sliced red onion and stir to coat. After 60 seconds, turn off the heat and let the onions sit in the hot brine for 10 minutes. Transfer everything to a container or jar and refrigerate until fully cooled.
- Place the gochujang, agave nectar, apple cider vinegar, and orange juice in a small saucepan. Warm over medium heat, stirring constantly with a whisk. After 2-3 minutes, when the mixture is hot and fully loosened, remove from heat and whisk until smooth. Set aside.
- For the sriracha mayo, place all ingredients in a small bowl. Whisk until completely smooth and emulsified. Set aside.
- To make the seitan, warm the canola oil in a large frying pan over medium-high heat. In a mixing bowl, combine ½ cup of the all-purpose flour with gochugaru and sesame seeds. In a separate bowl, whisk together the plant-based milk, sriracha, and remaining 2 tablespoons all-purpose flour until smooth.
- Coat each piece of seitan in the flour mixture, then dip into the wet mixture, allowing excess to drip off. Immediately return each piece to the flour mixture for a second coating.
- After 90 seconds when the oil is hot, carefully place the coated seitan into the pan. Fry for 3 minutes per side until golden brown and crisp. Transfer to a wire rack to drain.
- Heat a skillet over medium-high heat. Place the buns cut side down on the dry pan and toast for 2-3 minutes until golden brown.
- Spread sriracha mayo on the top and bottom buns. Place arugula on the bottom buns.
- Warm the prepared sauce in the same pan over medium heat for 1-2 minutes, then add the fried seitan cutlets and coat evenly to glaze.
- Place the sauced seitan over the arugula. Top with kimchi and pickled onions. Close the sandwiches and serve immediately.
Notes

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